Products for life
I always knew that in order to make sure your body looks and feels the best, natural makeup is the key. That's why I started researching the makeup market. It lead me to finding the professionals who have collaborated with me and helped to develop series of products, which are the best at meeting the requirements of different skin types, our sustainability goals, and being cruelty free.
The makeup industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.
“Transparency is the antidote to hypocrisy."
Britt Merrick, entrepreneur and world famous surfer